Neil Edwin
Jr.
GoHighLevel CRM architecture, AI conversational infrastructure, and acquisition systems.
Bridging the gap between front-end marketing and backend sales operations — so no lead slips through the cracks and every click converts into measurable pipeline value.
Founder • Neil Digitals Systems Group.
Certified GoHighLevel Architect.
Four Core Systems I Engineer
Turning chaotic sales processes into automated, predictable customer acquisition machinery using GoHighLevel and custom API webhooks.
GoHighLevel Subaccounts & Snapshots
Custom-engineered snapshot architectures with pre-configured custom values, custom fields, pipeline opportunity stages, and multi-channel notification triggers for contractor and real estate teams.
Conversational AI & SMS Workflows
Sub-30-second automated response engines. Inbound inquiries from Meta Ads or websites are immediately engaged by intelligent qualification agents and booked onto the estimator calendar.
Multi-Stage Sales Pipelines
End-to-end deal visibility. Tracking opportunities from New Lead → Contacted → Estimate Scheduled → Proposal Delivered → Won Job, complete with automated follow-ups.
Webhooks, APIs & Paid Traffic Sync
Connecting Google Search and Meta Ads data directly to CRM records via server-side webhooks. You know exactly which ad creative produced the final closed revenue.
Interactive Acquisition & CRM Pipeline
Explore the multi-branch autonomous pipeline. Click any module below to inspect the trigger payload and automated event routing in real-time.
{
"source": "Meta Lead Form / Google Ads",
"campaign": "Exterior Roofing 2026",
"lead_id": "LD-84920",
"response_time": "0.38s",
"status": "INGESTED"
}
Measurable Infrastructure Impact
Reliable GoHighLevel subaccounts and custom automations built to withstand high lead volumes without breaking or dropping opportunities.
Custom GHL Snapshots & Subaccounts Deployed
Average Automated Speed-To-Lead Response
Tracked Pipeline Lead Value Processed
Zero Lead-Drop Guaranty via Webhooks
End-to-End CRM & Acquisition Capabilities
Every technical layer required to run a high-ticket, high-velocity customer acquisition machine inside GoHighLevel.
Custom Snapshot Scaffolding
Turnkey snapshot templating with custom values, pipeline stages, custom fields, calendars, tags, and automated workflows designed for rapid subaccount deployment.
Sub-30-Second Response Engines
Multi-channel instant response workflows utilizing SMS, automated voicemail drops, and call-bridging to connect reps with qualified prospects in real time.
AI Qualification & Booking Bots
Smart LLM-powered bots that understand prospect objections, verify budget and timeline, and seamlessly book verified appointments onto your estimator's calendar.
Webhook, Zapier & Make.com APIs
Custom server-side data routing connecting Meta Lead Ads, Google Ads, TikTok, Stripe, QuickBooks, and proprietary client ERP systems into one single database.
Automated 5-Star Review Flywheels
Post-job completion triggers that automatically solicit 5-star Google Business Profile reviews via SMS, building high-authority local SEO social proof.
Full-Funnel Revenue Dashboards
UTM and server-side conversion tracking so executive leadership knows the exact cost-per-lead, cost-per-appointment, and closed revenue per ad campaign.
Four Operating Principles
How I approach every CRM build to ensure clean scalability and zero friction.
Every Inbound Inquiry Is Touched
If an API times out, webhook listeners fallback to secondary queues. No prospect is ever lost, and every opportunity is logged with full timestamp audit trails.
Built to Multiply Subaccounts
Systems are architected with clean custom values and variables so the entire infrastructure can be cloned to new locations or clients in under 5 minutes.
Standardized Custom Fields & Tags
Eliminating messy, duplicate tags. Every contact record maintains clean, standardized data schema for accurate reporting and segmentation.
Frictionless Team Experience
Software is only as good as the team's willingness to use it. I build simplified mobile and desktop pipeline views so closers love working inside GHL.
Systems & Platform Expertise
Battle-tested across enterprise CRM, automation middleware, and telephony protocols.
GoHighLevel Platform
Automation Engines
Communication & AI
Happy to Start With
a Trial Pipeline
Give me one pipeline workflow or one subaccount and a week. That tells you more about how I build than any interview will.